- Distribution rules.
- New media companies will establish distribution networks before they build a single destination for their content. Companies will understand the need to put their efforts to reaching an audience across the web, instead of driving them to a single destination. As I have noted in a previous post, TVLoop is a prime example of this. Instead of creating a site similar to Hulu, where all the content lives on a single destination, they first created a distribution network reaching an audience that already existed on social networking sites. Without sounding cliche, companies need to fish where the fish are instead of exerting their efforts luring them to a single trap. The most important thing is understanding how to monetize these distribution networks and create monetary value for the content.
- Continue reading
Monthly Archives: December 2008
Via Mirco Persuasion:
As the year rolls to a close, several news organizations have added iPhone applications to the iTunes App Store. These include USA Today, NPR and Accuweather. Now throw in ABC News, which launched this morning.
The ABC News iPhone application features video clips from their national news programs, stories from the web site as well as local clips from affiliates in major cities. In addition, what’s unique about the application is that they also have a tab for breaking news and local emergency alerts.
You can download the free application here (iTunes link)
While these applications are great for content distribution and reach, I think they really need to begin to monetize these new platforms. To begin, sponsorships of these platforms could be very interesting to an advertiser.
I have noticed The Hype Machine has moved past the standard ad units (300x250s and 160x600s) to more interesting units. This is a full skin and banner roadblock by slotMusic. It stays constant on the “Latest” page and the “Popular” page. I think it looks great, but this is contingent on using the right creative. The only thing; I would like to see the skin go down the entire length of the page.
Since I have such a soft spot for HypeM, I’m glad to see they are expanding their advertising opportunities and hopefully making some money.