My 2009 Predictions

I would be negligent as a person who consumes so much information and spends so much time engulfed in social media not to make my own predictions for 2009. So, here they are…

1. Distribution rules.
   - New media companies will establish distribution networks before they build a single destination for their content. Companies will understand the need to put their efforts to reaching an audience across the web, instead of driving them to a single destination. As I have noted in a previous post, TVLoop is a prime example of this. Instead of creating a site similar to Hulu, where all the content lives on a single destination, they first created a distribution network reaching an audience that already existed on social networking sites. Without sounding cliche, companies need to fish where the fish are instead of exerting their efforts luring them to a single trap. The most important thing is understanding how to monetize these distribution networks and create monetary value for the content. 

Some Make Resolutions, Some Make Predictions

Here are a handful of links to some predictions for 2009:

eMarketer’s Predictions for 2009

Social media expert and co-author of “Groundswell” Charlene Li’s predictions for 2009

2009 predictions from 15 social media experts – from Jaffe Juice

Hypebot’s music industry predictions

Music Alley’s digital music predictions