Advertising In A Recession

Yesterday, I came across this presentation on Adverlab. It is a presentation from the UK Economist’s sales department in what seems to be an attempt to convince their advertisers not to cut their media budgets.

eMarketer Second Guesses 2009 Social Networking Ad Spend

A new report from eMarketer says the original projections of $1.8 billion in ad spending on social networks in 2009 are actually lower. eMarketer is now claiming this number is actually closer to about $1.3 billion for 2009. While this number is still greater than social network ad spending in 2008, it is not as high as once thought to be.