During my senior year at the University of Wisconsin, I wrote my honors thesis on the millennial generation and how marketers can reach this allusive group. In my thesis, I quoted from Gabrial Garcia Marquez’s One Hundred Years Of Solitude, “The search for lost things is hindered by routine habit and that is why it is so difficult to find them.” I referenced this quote to help illustrate the point that marketers have lost Millennials to a vast media environment and an unparalleled level of control, and cannot locate and reach them because those marketers are still holding on to routine marketing habits. They can no longer rely on traditional marketing to reach their target audience because neither the media nor the Millennial audience is traditional anymore.
I think this is a very interesting quote and can be interpreted and applied in a number of different ways. How I interpret this is in order to solve something you must begin to think in new and innovative ways, and cannnot necessarily rely on the way its always been done. This is especially true when dealing with media. With how fast media and technology change and how consumers interact with them, we must understand and embrace them in order to stay above the water.
The purpose of this blog is to provide the tools enabling you to break habit.