AdWeek has reported yet another Publicis partnership, this time in the social media space. Branded the REAL Suite (reach, engage, amplify, listen), Publicis is rolling this up under its VivaKi digital group. Like VivaKi itself, and other Publicis deals like its partnership with Google it is unclear whether Publicis has a real go-to-market social media strategy, or if this is just more Publicis PR. The key point though, is this announcement is another clear sign that the big holding companies haven’t quite figured out the social media space yet.
Lets see how good their social-media toolbox is – how quickly will they find this post?