Via Mirco Persuasion:
As the year rolls to a close, several news organizations have added iPhone applications to the iTunes App Store. These include USA Today, NPR and Accuweather. Now throw in ABC News, which launched this morning.
The ABC News iPhone application features video clips from their national news programs, stories from the web site as well as local clips from affiliates in major cities. In addition, what’s unique about the application is that they also have a tab for breaking news and local emergency alerts.
You can download the free application here (iTunes link)
While these applications are great for content distribution and reach, I think they really need to begin to monetize these new platforms. To begin, sponsorships of these platforms could be very interesting to an advertiser.