Monthly Archives: January 2009

MC Hammer On Analytics

MC Hammer breaks down why analytics and advanced targeting is the future.

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Using Facebook Connect to Target Ads On Your Website

Since its inception, there have been many implementations of Facebook Connect, most notably CNN’s use of it to create a live, co-viewing experience for the inauguration. The implementations to this point have been used to socialize non-social websites, create co-viewing experiences and to increase value of a website by importing a users social network. I have not seen Facebook Connect used as a way to create hyper-targeted ads on those third-party websites utilizing Facebook Connect data portability.

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Filed under Social Media

Shepard Fairy

Awesome video

He says the use of black and red is because those were the colors he could get for free. Jack White intentionally uses black and red (and white) because he has said they are “the most powerful color combination of all time, from a Coca-Cola can to a Nazi banner”. I wonder if this plays any of the significance for Fairy as well.

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Social Apps – Triviality vs. Utility

This presentation is intended to illustrate the difference between  social applications/widgets/mobile apps deemed trivial (adding no real benefit to the community or the user) versus those  deemed utility based (adding value). This is a very interesting dichotomy for advertisers to understand when creating an application for a specific platform. Do they want an application that will hopefully gain a lot of buzz and installs very quickly or do they want to invest in something long-term, providing value and utility.

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www.WhiteHouse.gov Redesign

The official White House website gets a much needed redesign.

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Follow The Inauguration With Your Friends Through Facebook

Today President Elect Barak Obama becomes President Barak Obama. If you cannot get to a TV, I suggest you go to CNN.com to sign on to the live streaming coverage.

inaug

What makes CNN’s live stream so innovative is they have incorporated Facebook Connect into the video. You can update your Facebook status and comment while watching the video stream.

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M.I.A.

missing_in_actionI wanted to apologize because I have been missing in action for the last week or so. Things have been crazy at work and my home laptop has been broken (hopefully I still have Apple Care), so I have been negligent in my writting. I hope to make up for it this week. Please bear with me.

Thanks,

Peter

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