Just days after I gave my list of social media search and reputation management tools, Steve Rubel of Micro Persuasion points us to the launch of the social media search aggregator, WhosTalkin. The people at WhosTalkin made the announcement on their blog on Thursday; “After 7 months of development, we are finally unveiling the WhosTalkin.com Platform to the public! Our private beta testers gave it their all and helped us shape the direction and face of WhosTalkin.com. With their guidance made the following changes below.”
In my previous post, I showed how to use Google Reader to aggregate all the social media search and reputation management services to have one centralized destination for all your feeds. It takes a lot of the hassle out of monitoring your brand by cutting out the 10 different sites you would have to visit. WhosTalkin does just this.
WhosTalkin is another social media search engine, but more importantly it is an aggregator. It combines the data from 60+ of the top social media platforms. It pulls from both the actual platforms (Facebook, WordPress, Twitter, etc.) and the social media search engines (Friendfeed, Social Mention, BackType, etc.).
The interface is very clean and easy to navigate. The only problems are that you cannot have a combined view and need to individually navigate through each source and you cannot create a RSS feed, if you wanted to incorporate this into your Google Reader to create the social media search engine aggregator mothership. I hope for the company to continue to add other aggregators to the search capabilities as well as provide some kind of data visualization; timelines, tags and term clouds, comparative graphs, to name a few.
WhosTalkin is the first real aggregator of this relatively new field of social media search and online reputation management. I expect in the next couple of months to see some more of the same type of services launch.