In a post last week, I provided a pretty substantial list of social media search engines and brand monitoring tools. I finished the post by challenging the companies I mentioned to see if they could find the post I had written about them. One week later, five companies had reached out letting me know they read my post. The companies that did were; SocialMention, Backtype, SamePoint, Radian6 and WhosTalkin. It is very nice to know that these companies practice what they preach. Every brand should have the same mindset. They need to find the people who are talking, understand what is being said and then engage them in conversation. It shows that the brand is being proactive and places value on the people willing to talk.
While the companies I wrote about reached out to me, so did some new ones. What I can gather from this is that they are monitoring conversations about their competitors. They saw that I did not mention their company is my list and wanted to make sure they were included as well.
Here is the list of companies I did not mention.
Buzz.io – A paid service still in beta. Buzz.io is a social media search engine as well as a brand monitoring tool. They not only find the conversation, but they claim to engage and react to what is being said about your brand.
Techrigy SM2 – Designed for both casual audiences (Freemium) and PR professionals (premium service). The SM2 Social Media tool is full of graphs and features that not many of the other companies have. You can watch their product demo to better understand their full capabilities.
Collective Intellect – Paid, real-time social media listening tool. Collective Intellect utilized data visualization and back-end reporting to make sense of all the conversations taking place about your brand. They have their own contextual serch engine making results much more relevant. They offer three serives; CI/Listen, CI/Learn and CI/Participate. This is a very calculated strategy to brand monitoring. They let you see the conversations taking place, help you understand what they mean, and once you understand, how to react and get involved in that conversation.