Recently, there has been some major buzz about a trend known as augmented reality (AR). While this trend is more well known in the academic and marketing worlds, I think it is about to hit mainstream, especially from a consumer basis.
Augmented reality is explained as “add[ing] information and meaning to a real object or place. Unlike virtual reality, augmented reality does not create a simulated reality. Instead, it takes a real object or space and uses technologies to add contextual data to deepen students’ (or in our case consumers’) understanding of it.” In the past, the primary uses of augmented reality devices were academic, research, military, architecture and science based.
In Sunday’s Business Section of the NYTimes, Randall Stross speculates on “why television still shines in a world or screens” as readers continue to disappear from print media; books, newspapers and magazines.
He states, “a tipping point has been passed in the competition between print and screen that has been under way since the beginnings of broadcast TV and now continues with video and other media.”
MC Hammer breaks down why analytics and advanced targeting is the future.
He says the use of black and red is because those were the colors he could get for free. Jack White intentionally uses black and red (and white) because he has said they are “the most powerful color combination of all time, from a Coca-Cola can to a Nazi banner”. I wonder if this plays any of the significance for Fairy as well.