Category Archives: Marketing

Marketing With Augmented Reality

Recently, there has been some major buzz about a trend known as augmented reality (AR). While this trend is more well known in the academic and marketing worlds, I think it is about to hit mainstream, especially from a consumer basis.

Augmented reality is explained as “add[ing] information and meaning to a real object or place. Unlike virtual reality, augmented reality does not create a simulated reality. Instead, it takes a real object or space and uses technologies to add contextual data to deepen students’ (or in our case consumers’) understanding of it.” In the past, the primary uses of augmented reality devices were academic, research, military, architecture and science based.

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Skittles.com Turns Into A Social Media Hub

Mars’ Skittles has forgone a traditional website, and instead has created a seamless social media hub. If you go to the official Skittles website at www.skittles.com, the user is immediately directed to the Skittles fan page on Facebook.

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Marley and Me – The Dog Dies…Or Does It?

The Movie Blog reports on a “viral marketing” campaign around Marley and Me. They received an “email from a girl named ‘Stephanie’ with the images you see below, trying to pass herself off as just some random person sending out a news tips (clearly she’s with the studio or marketing company working for the studio). Her email ends with ‘This is going to be worse than when they shot Bambi’s mother.'”

For some reason this does not seem like a studio funded viral marketing campaign, it just doesn’t make sense to me. Yes, viral/guerrilla marketing is supposed to create buzz and stir up some sort of controversy (which I guess it has done, since I’m writing this post), but this doesn’t seem to have any relevance to the movie, to general media campaign or the target audience.

See the photos below.

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AdWeek: Publicis Links With Social Media Vendors

VivaKi LogoAdWeek has reported yet another Publicis partnership, this time in the social media space. Branded the REAL Suite (reach, engage, amplify, listen), Publicis is rolling this up under its VivaKi digital group. Like VivaKi itself, and other Publicis deals like its partnership with Google it is unclear whether Publicis has a real go-to-market social media strategy, or if this is just more Publicis PR. The key point though, is this announcement is another clear sign that the big holding companies haven’t quite figured out the social media space yet.

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FEED: The Razorfish Consumer Experience Report

Gerd Leonhard of Media Futurist points to the 2008 Razorfish Consumer Experience Report. This is a very thorough overview of social media and how it relates to the consumer.

Some main points from the report: *denotes my commentary

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Wifidvertising

From PSFK comes an interesting post about a Dutch coffee shop, CoffeeCompany, who has been using wifi menus to “battle internet moochers.”

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Vincent Dooly

Interesting viral campaign I came across for a independent movie release.

A friend of mine posted this video on my Facebook wall. He later told me he originally found it on  Digg.com. The film opens with “The Mother of Invention Documentary” and a prompt to follow Vincent Dooly on Twitter.

I thought the video was great, so I immediately emailed it to 4 friends who would probably agree with me. Next, I tried to find more videos of Vincent Dooly.  The most logical place to first look would be under the video in the response section. The video was a response to “Vincent and the Super Suit”. This is the video. Continue reading

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