Category Archives: Social Media

60% Of Twitter Users Quit After A Month And For Good Reason

Yesterday, The Silicon Valley Insider reported according the Nielsen 60% of Twitter users quit after the first month. While over half of Twitter users fall off after a month, social networking services such as Facebook and MySpace have much strong retention rates.

They do not seem to want to give much weight to these numbers by quoting MediaMemo’s Peter Kafka:

It’s worth noting here that Nielsen is likely overstating the churn because it is only measuring visits to the Twitter.com URL. The majority of Twitter use happens away from the site, on mobile phones and apps like Tweetdeck, and it’s theoretically possible to never visit Twitter.com after you sign up.

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Skittles.com Turns Into A Social Media Hub

Mars’ Skittles has forgone a traditional website, and instead has created a seamless social media hub. If you go to the official Skittles website at www.skittles.com, the user is immediately directed to the Skittles fan page on Facebook.

skittles-fb

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Using Facebook Connect to Target Ads On Your Website

Since its inception, there have been many implementations of Facebook Connect, most notably CNN’s use of it to create a live, co-viewing experience for the inauguration. The implementations to this point have been used to socialize non-social websites, create co-viewing experiences and to increase value of a website by importing a users social network. I have not seen Facebook Connect used as a way to create hyper-targeted ads on those third-party websites utilizing Facebook Connect data portability.

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Follow The Inauguration With Your Friends Through Facebook

Today President Elect Barak Obama becomes President Barak Obama. If you cannot get to a TV, I suggest you go to CNN.com to sign on to the live streaming coverage.

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What makes CNN’s live stream so innovative is they have incorporated Facebook Connect into the video. You can update your Facebook status and comment while watching the video stream.

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ReadWriteWeb posts technical framework for building Social Media Cheat Sheet

While slightly technical in nature, it is nothing that any moderate computer user would have trouble with. ReadWriteWeb has posted instructions on how to build a news-dashboard on any topic using social media tools and technologies freely available on the web. Continue reading

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Brand Monitoring Is Legit

In a post last week, I provided a pretty substantial list of social media search engines and brand monitoring tools. I finished the post by challenging the companies I mentioned to see if they could find the post I had written about them. One week later, five companies had reached out letting me know they read my post. The companies that did were; SocialMention, Backtype, SamePoint, Radian6 and WhosTalkin. It is very nice to know that these companies practice what they preach. Every brand should have the same mindset. They need to find the people who are talking, understand what is being said  and then engage them in conversation. It shows that the brand is being proactive and places value on the people willing to talk.

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The Ultimate Social Media Search Engine

Just days after I gave my list of social media search and reputation management tools, Steve Rubel of Micro Persuasion points us to the launch of the socialwhostalkin1 media search aggregator, WhosTalkin. The people at WhosTalkin made the announcement on their blog on Thursday; “After 7 months of development, we are finally unveiling the WhosTalkin.com Platform to the public! Our private beta testers gave it their all and helped us shape the direction and face of WhosTalkin.com. With their guidance made the following changes below.”

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