Category Archives: Technologies

Survival Of The Fittest: Television As An Evoltionary Medium

In Sunday’s Business Section of the NYTimes, Randall Stross speculates on “why television still shines in a world or screens” as readers continue to disappear from print media; books, newspapers and magazines.

He states, “a tipping point has been passed in the competition between print and screen that has been under way since the beginnings of broadcast TV and now continues with video and other media.”

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MC Hammer On Analytics

MC Hammer breaks down why analytics and advanced targeting is the future.

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Social Apps – Triviality vs. Utility

This presentation is intended to illustrate the difference between  social applications/widgets/mobile apps deemed trivial (adding no real benefit to the community or the user) versus those  deemed utility based (adding value). This is a very interesting dichotomy for advertisers to understand when creating an application for a specific platform. Do they want an application that will hopefully gain a lot of buzz and installs very quickly or do they want to invest in something long-term, providing value and utility.

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Social media in a box: The Chumby

chumby There was no must-buy Christmas electronic gift this year. No new iPhone refresh, no tickle-me-elmo – nothing! There is a gadget out there that has been flying under the radar, and it is probably one of the coolest open-source pieces of hardware to hit the market (or at least to hit your bedroom dresser) in a long time. The Chumby is a touchscreen in a plush housing, with a built in accelerometer, some speakers and a wifi card. Continue reading

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FEED: The Razorfish Consumer Experience Report

Gerd Leonhard of Media Futurist points to the 2008 Razorfish Consumer Experience Report. This is a very thorough overview of social media and how it relates to the consumer.

Some main points from the report: *denotes my commentary

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Terror Tweets

On Wednesday, I was sitting at lunch when all of a sudden the two women sipping wine and eating salads at the table next to mine started frantically placing and answering calls on their iPhone and Blackberry.

“Shootings!…Terrorists!…I know people there!”

After already being on alert from the headlines on Yahoo’s frontpage about possible terror attacks in the New York Subway system, I began to really listen. Both continued to try to get in touch with friends and family thought to be in Mumbai.

Trying to figure out what they were talking about, I went to my blackberry. I first went to CNN.com – nothing. Then to NYTimes.com – nothing. Finally to Google News “Mumbai” – nothing. Once I left the restaurant twenty minutes later, I checked again – “Deadly shootouts across Mumbai Luxury Hotels.” It took a full twenty minutes after hearing first hand, for the news outlets to begin reporting online.

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Wikitude

Video of the T-Mobile G1 runnning Google Android running Wikitude. Using the phone camera, Wikitude takes the user’s geographical coordinates and tells the users what they are looking at through the display.

EXTRA: Google Android G1 phone selling better than expected…via TGDaily

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