This presentation is intended to illustrate the difference between social applications/widgets/mobile apps deemed trivial (adding no real benefit to the community or the user) versus those deemed utility based (adding value). This is a very interesting dichotomy for advertisers to understand when creating an application for a specific platform. Do they want an application that will hopefully gain a lot of buzz and installs very quickly or do they want to invest in something long-term, providing value and utility.
I wanted to apologize because I have been missing in action for the last week or so. Things have been crazy at work and my home laptop has been broken (hopefully I still have Apple Care), so I have been negligent in my writting. I hope to make up for it this week. Please bear with me.