Social Apps – Triviality vs. Utility

This presentation is intended to illustrate the difference between  social applications/widgets/mobile apps deemed trivial (adding no real benefit to the community or the user) versus those  deemed utility based (adding value). This is a very interesting dichotomy for advertisers to understand when creating an application for a specific platform. Do they want an application that will hopefully gain a lot of buzz and installs very quickly or do they want to invest in something long-term, providing value and utility.

Continue reading

Leave a comment

Filed under Technologies

www.WhiteHouse.gov Redesign

The official White House website gets a much needed redesign.

whitehousegov

Leave a comment

Filed under Media

Follow The Inauguration With Your Friends Through Facebook

Today President Elect Barak Obama becomes President Barak Obama. If you cannot get to a TV, I suggest you go to CNN.com to sign on to the live streaming coverage.

inaug

What makes CNN’s live stream so innovative is they have incorporated Facebook Connect into the video. You can update your Facebook status and comment while watching the video stream.

Continue reading

1 Comment

Filed under Social Media

M.I.A.

missing_in_actionI wanted to apologize because I have been missing in action for the last week or so. Things have been crazy at work and my home laptop has been broken (hopefully I still have Apple Care), so I have been negligent in my writting. I hope to make up for it this week. Please bear with me.

Thanks,

Peter

1 Comment

Filed under Uncategorized

ReadWriteWeb posts technical framework for building Social Media Cheat Sheet

While slightly technical in nature, it is nothing that any moderate computer user would have trouble with. ReadWriteWeb has posted instructions on how to build a news-dashboard on any topic using social media tools and technologies freely available on the web. Continue reading

1 Comment

Filed under Social Media

Brand Monitoring Is Legit

In a post last week, I provided a pretty substantial list of social media search engines and brand monitoring tools. I finished the post by challenging the companies I mentioned to see if they could find the post I had written about them. One week later, five companies had reached out letting me know they read my post. The companies that did were; SocialMention, Backtype, SamePoint, Radian6 and WhosTalkin. It is very nice to know that these companies practice what they preach. Every brand should have the same mindset. They need to find the people who are talking, understand what is being said  and then engage them in conversation. It shows that the brand is being proactive and places value on the people willing to talk.

Continue reading

2 Comments

Filed under Social Media

Advertising In A Recession

economistYesterday, I came across this presentation on Adverlab. It is a presentation from the UK Economist’s sales department in what seems to be an attempt to convince their advertisers not to cut their media budgets.

Continue reading

1 Comment

Filed under Advertising