Tag Archives: Advertising

Using Facebook Connect to Target Ads On Your Website

Since its inception, there have been many implementations of Facebook Connect, most notably CNN’s use of it to create a live, co-viewing experience for the inauguration. The implementations to this point have been used to socialize non-social websites, create co-viewing experiences and to increase value of a website by importing a users social network. I have not seen Facebook Connect used as a way to create hyper-targeted ads on those third-party websites utilizing Facebook Connect data portability.

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Advertising In A Recession

economistYesterday, I came across this presentation on Adverlab. It is a presentation from the UK Economist’s sales department in what seems to be an attempt to convince their advertisers not to cut their media budgets.

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The Hype Machine Expands Its Advertising Opportunities

I have noticed The Hype Machine has moved past the standard ad units (300x250s and 160x600s) to more interesting units. This is a full skin and banner roadblock by slotMusic. It stays constant on the “Latest” page and the “Popular” page. I think it looks great, but this is contingent on using the right creative. The only thing; I would like to see the skin go down the entire length of the page.

Since I have such a soft spot for HypeM, I’m glad to see they are expanding their advertising opportunities and hopefully making some money.

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Target Pushes New Christina Aguilera Single

In support of Christina Aguilera’s latest album, being sold exclusively at Target stores, Target is getting rather innovative in their outdoor advertising. In the 49th street station, there has been this interactive billboard on the downtown train platform.

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There are multiple ways to interact with the unit. The first being text “Music” to “Target” on your mobile phone (does not work with Verizon Wireless) in order to receive the ringtone of Aguilera’s new single, “Keeps Gettin’ Better”. Continue reading

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Twitter and Digg Intend to Make Money

The Silicon Valley Insider posted a couple of articles this week about what Twitter and Digg intend to do to make money. Here is what they found:

Digg:

  • Ante says Digg will have to “dial back some of its expansion plans.” Says Adelson: “Now I am pressured to keep costs reasonable and focus more on the top-line revenue, which we really haven’t done ever.” After its last round of funding Digg said it would double headcount before December 2009. Maybe not now.
  • Insert ads into its RSS feeds.
  • Ante says Digg is “on the verge” of improving its search and sell ads against search results.
  • Digg is “within a month of closing a deal with a mobile ad provider to sell more ads on cell phones,”says Ante.
  • Buy Digg clones to expand internationally. “There are Digg clones around the world in every country,” says Adelson. “I could go into those markets and clean up those sites. If I needed more capital to do a deal, I could probably do it.”
  • Add new features to make users click more.

Twitter:

  • Revenue is coming Q1, Evan promises. “I don’t want to raise money in 2009.”
  • Twitter is in talks with “large consumer packaged good companies.” But no word yet on just what that means.
  • In the works: Grouping Twitter friends into cliques for easier following, a feature the microblogging service has been promising since at least June.
  • Also being promised: Making Twitter easier to use for a general audience. Evan didn’t mince words here — “It’s amazing anyone uses Twitter today,” he said. “It’s hard.”

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MySpace Enters Mobile Video Ad Space… Backwards

MySpace announced today they will be delivering video to mobile phones by streaming those videos through MySpace Mobile. The video service is free and will be supported by advertisements. While it is great idea by MySpace to move into the mobile video and mobile advertising market, they are walking in backwards from an ad perspective. Do they really think a mobile phone user will sit through a pre-roll ad before their :30 second video?

The Silicon Valley Insider has a report from TubeMogul that concludes “most people don’t watch web video for more than 60 seconds.”

Now, I am willing to bet that these numbers are drastically lower for mobile video. If a person sitting in a chair in their office does not watch a video for more than 60 seconds, how long do you think the person waiting for the bus is willing to watch a video? And if there is an ad before that video…not very long.

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New York Times Magazine Special: Multiscreen Mad Men

>>>The following is an interview from NYTimes magazine with BENJAMIN PALMER (the C.E.O. of the Barbarian Group, an Internet advertising and marketing firm based in Boston. He helped create the ‘‘Subservient Chicken’’ online campaign for Burger King), LARS BASTHOLM (chief creative officer at AKQA, where he has worked on campaigns for Xbox, Coca-Cola and Motorola) and ROBERT RASMUSSEN (executive creative director of the Nike account at R/GA, an agency that specializes in digital media. He has created campaigns for ESPN, Sega and JetBlue).<<<

I. THE END OF FLOW

Jack Hitt: I read a study recently suggesting that Americans now swim through most of their day looking at some kind of screen — screens on their cellphones, on their desks, in their kitchens, everything from digital billboards on the highway and in the back of a cab to the eruption of screens in urban centers. Times Square is no longer an unusual attraction; it’s the norm. The side of a building can now be made to broadcast video. There is hardly a public space left — a bar, a gym, the dentist’s office — that hasn’t been vanquished by some kind of screen. Now, let’s say I’ve got something to sell. This multiplicity of screens would seem to be a good thing, wouldn’t it?

Benjamin Palmer: What the proliferation of screens has done is give a bazillion creators the power to publish. There are now billions of hours of content, which means new places for advertisers to latch on to — lots of content that pockets of people find interesting. But the shift you’re describing makes things more complicated for advertisers too. When the TV networks held the reins for content, all advertising had to do was buy into the public consciousness of entertainment, which was television. Continue reading

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