Since its inception, there have been many implementations of Facebook Connect, most notably CNN’s use of it to create a live, co-viewing experience for the inauguration. The implementations to this point have been used to socialize non-social websites, create co-viewing experiences and to increase value of a website by importing a users social network. I have not seen Facebook Connect used as a way to create hyper-targeted ads on those third-party websites utilizing Facebook Connect data portability.
Tag Archives: Advertising
I have noticed The Hype Machine has moved past the standard ad units (300x250s and 160x600s) to more interesting units. This is a full skin and banner roadblock by slotMusic. It stays constant on the “Latest” page and the “Popular” page. I think it looks great, but this is contingent on using the right creative. The only thing; I would like to see the skin go down the entire length of the page.
Since I have such a soft spot for HypeM, I’m glad to see they are expanding their advertising opportunities and hopefully making some money.
In support of Christina Aguilera’s latest album, being sold exclusively at Target stores, Target is getting rather innovative in their outdoor advertising. In the 49th street station, there has been this interactive billboard on the downtown train platform.
There are multiple ways to interact with the unit. The first being text “Music” to “Target” on your mobile phone (does not work with Verizon Wireless) in order to receive the ringtone of Aguilera’s new single, “Keeps Gettin’ Better”. Continue reading
>>>The following is an interview from NYTimes magazine with BENJAMIN PALMER (the C.E.O. of the Barbarian Group, an Internet advertising and marketing firm based in Boston. He helped create the ‘‘Subservient Chicken’’ online campaign for Burger King), LARS BASTHOLM (chief creative officer at AKQA, where he has worked on campaigns for Xbox, Coca-Cola and Motorola) and ROBERT RASMUSSEN (executive creative director of the Nike account at R/GA, an agency that specializes in digital media. He has created campaigns for ESPN, Sega and JetBlue).<<<
I. THE END OF FLOW
Jack Hitt: I read a study recently suggesting that Americans now swim through most of their day looking at some kind of screen — screens on their cellphones, on their desks, in their kitchens, everything from digital billboards on the highway and in the back of a cab to the eruption of screens in urban centers. Times Square is no longer an unusual attraction; it’s the norm. The side of a building can now be made to broadcast video. There is hardly a public space left — a bar, a gym, the dentist’s office — that hasn’t been vanquished by some kind of screen. Now, let’s say I’ve got something to sell. This multiplicity of screens would seem to be a good thing, wouldn’t it?
Benjamin Palmer: What the proliferation of screens has done is give a bazillion creators the power to publish. There are now billions of hours of content, which means new places for advertisers to latch on to — lots of content that pockets of people find interesting. But the shift you’re describing makes things more complicated for advertisers too. When the TV networks held the reins for content, all advertising had to do was buy into the public consciousness of entertainment, which was television. Continue reading