Tag Archives: eMarketer

2009 The Year Of Mobile Social Networking

One prediction I have for 2009 and the future of social media is the development and adoption of mobile social networks. What mobile mobilesndoes for social networking, if done correctly, is it effectively and seamlessly connects online relationships with offline experiences. The most popular features of social networking, like Facebook events, already do just that. With mobile social networks though, this can be accomplished with a lot more immediacy. There is the argument that online social networks causes people to become isolated and relinquish their need for real human interaction, but I think it actually enhances it. Once you are able to move outside of your house with these capabilities, I think this medium will begin to reach its full potential.

eMarketer released a report yesterday claiming there is major growth in mobile social networking. Overall, the number of people who accessed social networks from their mobile devices increased by 182% from September 2007 to October 2008.

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Filed under Mobile, Social Media

Some Make Resolutions, Some Make Predictions

Here are a handful of links to some predictions for 2009:

eMarketer’s Predictions for 2009

Social media expert and co-author of “Groundswell” Charlene Li’s predictions for 2009

2009 predictions from 15 social media experts – from Jaffe Juice

Hypebot’s music industry predictions

Music Alley’s digital music predictions

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Filed under Music Industry, Social Media

eMarketer Second Guesses 2009 Social Networking Ad Spend

A new report from eMarketer says the original projections of $1.8 billion in ad spending on social networks in 2009 are actually lower. eMarketer is now claiming this number is actually closer to about $1.3 billion for 2009. While this number is still greater than social network ad spending in 2008, it is not as high as once thought to be.

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Filed under Advertising, Social Media