Since its inception, there have been many implementations of Facebook Connect, most notably CNN’s use of it to create a live, co-viewing experience for the inauguration. The implementations to this point have been used to socialize non-social websites, create co-viewing experiences and to increase value of a website by importing a users social network. I have not seen Facebook Connect used as a way to create hyper-targeted ads on those third-party websites utilizing Facebook Connect data portability.
Tag Archives: Facebook Connect
Today President Elect Barak Obama becomes President Barak Obama. If you cannot get to a TV, I suggest you go to CNN.com to sign on to the live streaming coverage.
What makes CNN’s live stream so innovative is they have incorporated Facebook Connect into the video. You can update your Facebook status and comment while watching the video stream.
- Distribution rules.
– New media companies will establish distribution networks before they build a single destination for their content. Companies will understand the need to put their efforts to reaching an audience across the web, instead of driving them to a single destination. As I have noted in a previous post, TVLoop is a prime example of this. Instead of creating a site similar to Hulu, where all the content lives on a single destination, they first created a distribution network reaching an audience that already existed on social networking sites. Without sounding cliche, companies need to fish where the fish are instead of exerting their efforts luring them to a single trap. The most important thing is understanding how to monetize these distribution networks and create monetary value for the content.
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In an effort to make the web more social, Facebook has officially rolled-out Facebook Connect. This was orginally announced on May 9th on Facebook’s Developer Blog. It has taken since then to finally get it live, and it is just barely live. From the sites they have listed it seems only the City Search Beta site is functioning properly. Next to the member login, it allows for users to sign in using Facebook.
If it is the first time you log in through your Facebook account, a screen will pop-up with an invitation to sync accounts.
Once logged in through your Facebook account, you are able to see which of your friends are also City Search members through Facebook. Your friend directory begins to be imported into City Search as more and more of your friends log-in. The other benefit is the reviews you write and the restaurants you recommend are shared with your entire network at Facebook.com.