Tag Archives: Facebook

60% Of Twitter Users Quit After A Month And For Good Reason

Yesterday, The Silicon Valley Insider reported according the Nielsen 60% of Twitter users quit after the first month. While over half of Twitter users fall off after a month, social networking services such as Facebook and MySpace have much strong retention rates.

They do not seem to want to give much weight to these numbers by quoting MediaMemo’s Peter Kafka:

It’s worth noting here that Nielsen is likely overstating the churn because it is only measuring visits to the Twitter.com URL. The majority of Twitter use happens away from the site, on mobile phones and apps like Tweetdeck, and it’s theoretically possible to never visit Twitter.com after you sign up.

Continue reading

Leave a comment

Filed under Social Media

Skittles.com Turns Into A Social Media Hub

Mars’ Skittles has forgone a traditional website, and instead has created a seamless social media hub. If you go to the official Skittles website at www.skittles.com, the user is immediately directed to the Skittles fan page on Facebook.

skittles-fb

Continue reading

1 Comment

Filed under Marketing, Social Media

Using Facebook Connect to Target Ads On Your Website

Since its inception, there have been many implementations of Facebook Connect, most notably CNN’s use of it to create a live, co-viewing experience for the inauguration. The implementations to this point have been used to socialize non-social websites, create co-viewing experiences and to increase value of a website by importing a users social network. I have not seen Facebook Connect used as a way to create hyper-targeted ads on those third-party websites utilizing Facebook Connect data portability.

Continue reading

Leave a comment

Filed under Social Media

Social Apps – Triviality vs. Utility

This presentation is intended to illustrate the difference between  social applications/widgets/mobile apps deemed trivial (adding no real benefit to the community or the user) versus those  deemed utility based (adding value). This is a very interesting dichotomy for advertisers to understand when creating an application for a specific platform. Do they want an application that will hopefully gain a lot of buzz and installs very quickly or do they want to invest in something long-term, providing value and utility.

Continue reading

Leave a comment

Filed under Technologies

My 2009 Predictions

I would be negligent as a person who consumes so much information and spends so much time engulfed in social media not to make my own predictions for 2009. So, here they are…
  1. Distribution rules.
    – New media companies will establish distribution networks before they build a single destination for their content. Companies will understand tvloop_logo_betathe need to put their efforts to reaching an audience across the web, instead of driving them to a single destination. As I have noted in a previous postTVLoop is a prime example of this. Instead of creating a site similar to Hulu, where all the content lives on a single destination, they first created a distribution network reaching an audience that already existed on social networking sites. Without sounding cliche, companies need to fish where the fish are instead of exerting their efforts luring them to a single trap. The most important thing is understanding how to monetize these distribution networks and create monetary value for the content. 
  2. Continue reading

2 Comments

Filed under Advertising, Media, Social Media

The Tools To Monitor Social Media and Your Online Identity

superstock_1614r-10178Companies need to come to the realization that their brands exist and are shaped beyond their direct influence. For as long as brands have existed, consumers have had an opinion about them. Unlike twenty years ago, when those opinions could only be shared within small face-to-face networks, they can now be shared on a constantly expanding massive scale. Services like Twitter, Facebook and blogs enable this. Below is a fairly comprehensive list of the tools needed to track your brand and your online identity. See what they are saying about you…

Continue reading

10 Comments

Filed under Social Media

2009 The Year Of Mobile Social Networking

One prediction I have for 2009 and the future of social media is the development and adoption of mobile social networks. What mobile mobilesndoes for social networking, if done correctly, is it effectively and seamlessly connects online relationships with offline experiences. The most popular features of social networking, like Facebook events, already do just that. With mobile social networks though, this can be accomplished with a lot more immediacy. There is the argument that online social networks causes people to become isolated and relinquish their need for real human interaction, but I think it actually enhances it. Once you are able to move outside of your house with these capabilities, I think this medium will begin to reach its full potential.

eMarketer released a report yesterday claiming there is major growth in mobile social networking. Overall, the number of people who accessed social networks from their mobile devices increased by 182% from September 2007 to October 2008.

Continue reading

Leave a comment

Filed under Mobile, Social Media