- Distribution rules.
– New media companies will establish distribution networks before they build a single destination for their content. Companies will understand the need to put their efforts to reaching an audience across the web, instead of driving them to a single destination. As I have noted in a previous post, TVLoop is a prime example of this. Instead of creating a site similar to Hulu, where all the content lives on a single destination, they first created a distribution network reaching an audience that already existed on social networking sites. Without sounding cliche, companies need to fish where the fish are instead of exerting their efforts luring them to a single trap. The most important thing is understanding how to monetize these distribution networks and create monetary value for the content.
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Tag Archives: Google
Companies need to come to the realization that their brands exist and are shaped beyond their direct influence. For as long as brands have existed, consumers have had an opinion about them. Unlike twenty years ago, when those opinions could only be shared within small face-to-face networks, they can now be shared on a constantly expanding massive scale. Services like Twitter, Facebook and blogs enable this. Below is a fairly comprehensive list of the tools needed to track your brand and your online identity. See what they are saying about you…
In an effort to make the web more social, Facebook has officially rolled-out Facebook Connect. This was orginally announced on May 9th on Facebook’s Developer Blog. It has taken since then to finally get it live, and it is just barely live. From the sites they have listed it seems only the City Search Beta site is functioning properly. Next to the member login, it allows for users to sign in using Facebook.
If it is the first time you log in through your Facebook account, a screen will pop-up with an invitation to sync accounts.
Once logged in through your Facebook account, you are able to see which of your friends are also City Search members through Facebook. Your friend directory begins to be imported into City Search as more and more of your friends log-in. The other benefit is the reviews you write and the restaurants you recommend are shared with your entire network at Facebook.com.