Reported for the first time, digital music sales passes CD sales. Atlantic Records, a subsidiary of Warner Music Group, announced digital sales made up more than half of its revenues (51%) during the fourth quarter of 2008.
While this is very significant, the New York Times makes the point that Atlantic Record’s situation “is [still] sharply at odds with the trends in the music industry over all, where data show that sales of compact discs still account for more than two-thirds of music sales. Forrester Research does not expect digital music to reach 50 percent of the overall pie until 2011.”
This shift at Atlantic Records proves to the music industry that the move from physical to digital is real. Major music labels can no longer completely rely their old ways to generate revenue. Companies now, more than ever, need to embrace the digital space both in terms of distribution as well as marketing and promotion.