Tag Archives: Marketing

Marley and Me – The Dog Dies…Or Does It?

The Movie Blog reports on a “viral marketing” campaign around Marley and Me. They received an “email from a girl named ‘Stephanie’ with the images you see below, trying to pass herself off as just some random person sending out a news tips (clearly she’s with the studio or marketing company working for the studio). Her email ends with ‘This is going to be worse than when they shot Bambi’s mother.'”

For some reason this does not seem like a studio funded viral marketing campaign, it just doesn’t make sense to me. Yes, viral/guerrilla marketing is supposed to create buzz and stir up some sort of controversy (which I guess it has done, since I’m writing this post), but this doesn’t seem to have any relevance to the movie, to general media campaign or the target audience.

See the photos below.

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Wifidvertising

From PSFK comes an interesting post about a Dutch coffee shop, CoffeeCompany, who has been using wifi menus to “battle internet moochers.”

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Vincent Dooly

Interesting viral campaign I came across for a independent movie release.

A friend of mine posted this video on my Facebook wall. He later told me he originally found it on  Digg.com. The film opens with “The Mother of Invention Documentary” and a prompt to follow Vincent Dooly on Twitter.

I thought the video was great, so I immediately emailed it to 4 friends who would probably agree with me. Next, I tried to find more videos of Vincent Dooly.  The most logical place to first look would be under the video in the response section. The video was a response to “Vincent and the Super Suit”. This is the video. Continue reading

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First Post – Breaking Habit

During my senior year at the University of Wisconsin, I wrote my honors thesis on the millennial generation and how marketers can reach this allusive group. In my thesis, I quoted from Gabrial Garcia Marquez’s One Hundred Years Of Solitude, “The search for lost things is hindered by routine habit and that is why it is so difficult to find them.” I referenced this quote to help illustrate the point that marketers have lost Millennials to a vast media environment and an unparalleled level of control, and cannot locate and reach them because those marketers are still holding on to routine marketing habits. They can no longer rely on traditional marketing to reach their target audience because neither the media nor the Millennial audience is traditional anymore.

I think this is a very interesting quote and can be interpreted and applied in a number of different ways. How I interpret this is in order to solve something you must begin to think in new and innovative ways, and cannnot necessarily rely on the way its always been done. This is especially true when dealing with media. With how fast media and technology change and how consumers interact with them, we must understand and embrace them in order to stay above the water.

The purpose of this blog is to provide the tools enabling you to break habit.

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