Tag Archives: music

The Hype Machine Expands Its Advertising Opportunities

I have noticed The Hype Machine has moved past the standard ad units (300x250s and 160x600s) to more interesting units. This is a full skin and banner roadblock by slotMusic. It stays constant on the “Latest” page and the “Popular” page. I think it looks great, but this is contingent on using the right creative. The only thing; I would like to see the skin go down the entire length of the page.

Since I have such a soft spot for HypeM, I’m glad to see they are expanding their advertising opportunities and hopefully making some money.

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Target Pushes New Christina Aguilera Single

In support of Christina Aguilera’s latest album, being sold exclusively at Target stores, Target is getting rather innovative in their outdoor advertising. In the 49th street station, there has been this interactive billboard on the downtown train platform.

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There are multiple ways to interact with the unit. The first being text “Music” to “Target” on your mobile phone (does not work with Verizon Wireless) in order to receive the ringtone of Aguilera’s new single, “Keeps Gettin’ Better”. Continue reading

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Digital Passes Physical

Reported for the first time, digital music sales passes CD sales. Atlantic Records, a subsidiary of Warner Music Group, announced digital sales made up more than half of its revenues (51%) during the fourth quarter of 2008.

Digital revenues are made up of sales of MP3s (like those sold at Apple’s iTunes Store), ring tones, itunes7_storeringbacks, satellite radio and subscription services.

While this is very significant, the New York Times makes the point that Atlantic Record’s situation “is [still] sharply at odds with the trends in the music industry over all, where data show that sales of compact discs still account for more than two-thirds of music sales. Forrester Research does not expect digital music to reach 50 percent of the overall pie until 2011.”

This shift at Atlantic Records proves to the music industry that the move from physical to digital is real. Major music labels can no longer completely rely their old ways to generate revenue. Companies now, more than ever, need to embrace the digital space both in terms of distribution as well as marketing and promotion.

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