Tag Archives: PeterE

Advertising In A Recession

economistYesterday, I came across this presentation on Adverlab. It is a presentation from the UK Economist’s sales department in what seems to be an attempt to convince their advertisers not to cut their media budgets.

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ESPN.com Relaunch And Redesign

ESPN.com is out of beta and re-launched this morning. It launches with a pretty cool prestitial from Ford F-150, introducing the new site. Ford also sponsored the banner ads and video units on the homepage.


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The Ultimate Social Media Search Engine

Just days after I gave my list of social media search and reputation management tools, Steve Rubel of Micro Persuasion points us to the launch of the socialwhostalkin1 media search aggregator, WhosTalkin. The people at WhosTalkin made the announcement on their blog on Thursday; “After 7 months of development, we are finally unveiling the WhosTalkin.com Platform to the public! Our private beta testers gave it their all and helped us shape the direction and face of WhosTalkin.com. With their guidance made the following changes below.”

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My 2009 Predictions

I would be negligent as a person who consumes so much information and spends so much time engulfed in social media not to make my own predictions for 2009. So, here they are…
  1. Distribution rules.
    – New media companies will establish distribution networks before they build a single destination for their content. Companies will understand tvloop_logo_betathe need to put their efforts to reaching an audience across the web, instead of driving them to a single destination. As I have noted in a previous postTVLoop is a prime example of this. Instead of creating a site similar to Hulu, where all the content lives on a single destination, they first created a distribution network reaching an audience that already existed on social networking sites. Without sounding cliche, companies need to fish where the fish are instead of exerting their efforts luring them to a single trap. The most important thing is understanding how to monetize these distribution networks and create monetary value for the content. 
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Filed under Advertising, Media, Social Media

The Tools To Monitor Social Media and Your Online Identity

superstock_1614r-10178Companies need to come to the realization that their brands exist and are shaped beyond their direct influence. For as long as brands have existed, consumers have had an opinion about them. Unlike twenty years ago, when those opinions could only be shared within small face-to-face networks, they can now be shared on a constantly expanding massive scale. Services like Twitter, Facebook and blogs enable this. Below is a fairly comprehensive list of the tools needed to track your brand and your online identity. See what they are saying about you…

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Marley and Me – The Dog Dies…Or Does It?

The Movie Blog reports on a “viral marketing” campaign around Marley and Me. They received an “email from a girl named ‘Stephanie’ with the images you see below, trying to pass herself off as just some random person sending out a news tips (clearly she’s with the studio or marketing company working for the studio). Her email ends with ‘This is going to be worse than when they shot Bambi’s mother.'”

For some reason this does not seem like a studio funded viral marketing campaign, it just doesn’t make sense to me. Yes, viral/guerrilla marketing is supposed to create buzz and stir up some sort of controversy (which I guess it has done, since I’m writing this post), but this doesn’t seem to have any relevance to the movie, to general media campaign or the target audience.

See the photos below.

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2009 The Year Of Mobile Social Networking

One prediction I have for 2009 and the future of social media is the development and adoption of mobile social networks. What mobile mobilesndoes for social networking, if done correctly, is it effectively and seamlessly connects online relationships with offline experiences. The most popular features of social networking, like Facebook events, already do just that. With mobile social networks though, this can be accomplished with a lot more immediacy. There is the argument that online social networks causes people to become isolated and relinquish their need for real human interaction, but I think it actually enhances it. Once you are able to move outside of your house with these capabilities, I think this medium will begin to reach its full potential.

eMarketer released a report yesterday claiming there is major growth in mobile social networking. Overall, the number of people who accessed social networks from their mobile devices increased by 182% from September 2007 to October 2008.

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Filed under Mobile, Social Media