Yesterday, I came across this presentation on Adverlab. It is a presentation from the UK Economist’s sales department in what seems to be an attempt to convince their advertisers not to cut their media budgets.
A new report from eMarketer says the original projections of $1.8 billion in ad spending on social networks in 2009 are actually lower. eMarketer is now claiming this number is actually closer to about $1.3 billion for 2009. While this number is still greater than social network ad spending in 2008, it is not as high as once thought to be.