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Tag Archives: Video
MySpace announced today they will be delivering video to mobile phones by streaming those videos through MySpace Mobile. The video service is free and will be supported by advertisements. While it is great idea by MySpace to move into the mobile video and mobile advertising market, they are walking in backwards from an ad perspective. Do they really think a mobile phone user will sit through a pre-roll ad before their :30 second video?
The Silicon Valley Insider has a report from TubeMogul that concludes “most people don’t watch web video for more than 60 seconds.”
Now, I am willing to bet that these numbers are drastically lower for mobile video. If a person sitting in a chair in their office does not watch a video for more than 60 seconds, how long do you think the person waiting for the bus is willing to watch a video? And if there is an ad before that video…not very long.
This is the first of Barak Obama’s weekly posts on YouTube. He won a presidency in-part due to effectively using social media, and now we know that once he won he didn’t abandon it. He wants the voters who reached him through social media to continue to reach him.
There are so many advertisers that fail to effectively utilize social media because they are far to0 short sighted, especially if they reach an initial goal. Advertisers need to understand that with social media, users expect to constantly engage and do not want the content to abruptly come to a halt. For example, if an advertiser creates a branded channel on YouTube, that advertiser has to continuously update and provide new content with no end in sight. You want to drive users to the channel, but you also want to keep them there and keep them coming back.